Magento Product Data Entry for a Book E-Store

Client’s
Requirement

After holding a few meetings with the clients, we figured out the flowing to be the main requirements of the client:

• Cover photo upload for all 55,000 books
• Information gathering from publishers’ and competitors’ websites
• Proper categorization as per various genres of books
• Creating book descriptions with short synopses of the content

Analysis of
Challenges

Strand Books was facing stiff competition from other vendors who were trying to establish a good repute in the European markets. We had to make sure that every aspect of our data entry was efficient enough to raise the search engine ratings of the e-store while making the content highly user-friendly.

Here are some challenges we encountered while performing product data entry for Magento based online store of the client:

• Collecting data from multiple sources required deep knowledge of data mining
• Selecting the best keywords as per different categories of books
• Writing content that expresses all important information about the books
• Including relevant keywords and key phrases in content

Implementation

After defining a strategy based on proven practices keeping the precise needs of the project in mind, we went ahead. We executed the following things for the achievement of the set goals in a timely manner:

• Allocation of resources having at least 5 years of experience in product data entry
• Appointment of a project manager for smooth delivery of the project
• Ensuring frequent interaction with the client for regular feedback
• Pursuit of best SEO practices for better rankings with major search engines
• Proper categorization of books for easy searchability

The Output

This project taught us a lot about facing product data entry and led us to some new achievements for our team:

• Error-free data entry with 99.5% accuracy
• Search engine ratings of the book e-store enhanced
• Sales of the online store doubled within seven months