Case Study – E-commerce Data Entry for an Online Auto Spare Parts Store

About Client

Autonative Spares is a premier auto parts e-store in the U.K. with 32 warehouses in 26 states of the country. The online store is offering high-quality auto spare parts since 1993. They endeavor to provide personalized service to their customers at prices that customers find unbeatable.

Client’s Requirement:

Our team had a couple of in-person and virtual meetings with the client and ascertained the following as the key project requirements:

• Creative descriptions with technical details of the spare parts
• Meta content with relevant keywords
• Search engine friendly content and detailed product photos
• Appropriate categorization of over 1700 products

Analysis of Challenges:

Though every new project comes with some challenges, this one came with some new challenges. The client wanted everything perfect; no data inaccuracies, no average photos, and no delay in the project execution

Key challenges involved in this project are listed below:

• Performing data entry on spreadsheets and then uploading it on the websites
• Collecting product information from PDF files which required ICR technique
• Editing product photos to accentuate details that matter
• Keeping project pace fast to gain an edge over the competition

Implementation:

As one of the prime concerns was to accomplish the project in a short time with accurate data entry, we had to rely on the best resources available. In order to deliver the project successfully, we implemented the following:

• Appointment of a project manager which had to serve as the point of contact for the client and quality controller for the in-house team
• Selection of the most efficient product data entry experts with minimum experience of 6 years
• Utilization of advanced tools and pursuit of the best practices for timely results
• Inclusion of proven SEO practices for search engine friendly content and categorization

The Output:

We worked precisely as per the client’s will and finally delivered the project to their liking. They were so happy with our work that they signed a contract for SEO as well.